Who  are we?

Sin Sentido Films, is a production company directed by the producers and writers Alejandra Cárdenas and Felicitas Arce, where we develop and produce film and television content and the truth is: We love what we do! We believe in the limitless power of storytelling, in the magic that comes from teamwork. We believe in supporting and empowering new creative minds and discovering new voices, and, above all, we believe in embracing our inner child, while having fun while working.

Since 2004 we have produced nine feature films. Moving comedies such as; “Me Casé con un Idiota”, “La Nave” and our 2014 blockbuster “Cásese Quien Pueda”, as well as other auteur films that have won film festivals around the world such as “Espacio Interior”, “Mariachi Gringo”, “Vive por Mi” and “El vuelo de las mariposas”.

We also provide production services thanks to our vast experience in line production, most recently for the Lionsgate/Apple show “Acapulco,” the pilots of “The Exorcist” (Fox), “Queen of the South” (Fox) and films such as Terrence Malick’s “Song to Song” and Rupert Gold’s “True Story.”


Alejandra Cárdenas

(Headshot  Ale  Cardenas)

She studied Theater at the Dimitrios  Sarrás and Latin American Literature Studio of Actors at the Universidad Iberoamericana in Mexico City. In 2004 she founded  Sin Sentido Films, a company with which she provides production services. Among her extensive filmography are films such as  Babel  by Alejandro González  Iñarritú,  The  Matador  by Richard Shepard,  Jarhead by Sam  Mendes,  Vantage  Point by Pete Travis,  Frida by Julie  Taymor,  Song to Song  by Terrence Maliik.    and  True  Story with James Franco and  Jonah  Hill in which she has served as line  producer, production manager, production supervisor, location manager and production coordinator.

Felicitas Arce

(Headshot  Feli)

Buenos Aires, 1982. She studied Image and Sound Design at the University of Buenos Aires, Argentina and a Bachelor’s Degree in Audiovisual Production. She has worked in various branches of journalistic and content production ,and , since 2012, she is Project Director at Sin Sentido Films, where she has participated as executive producer in Chema de la Peña’s feature film, Vive por Mi  and in  Compulsión,  by  Batán Silva. In 2018 she produced a short film  La huella,  which won the award for best short film at the Huesca Film Festival.


Ana Hernández

Head of Production

Graduated as an Electronics Engineer, with studies in Finance and Negotiation from IPADE. In 2011 she graduated from a master’s in film business of the Escola Superior de Cinema i Audiovisuals de Catalunya, in 2014 she was part of the Berlinale Talents. With 15 years of experience in the production area, her filmography includes films such as ROMA where her production management earned her the recognition of the DGA (Award for Outstanding Directorial Achievement in Feature Film) in 2019.  IMDB: https://www.imdb.com/name/nm6421988/?ref_=nv_sr_srsg_0

Ximena Lizarraga

Production Assistant

She studied Communication at the Universidad Iberoamericana, joined Sin Sentido in 2018 and since then she has been a Production Assistant and a personal assistant to Alejandra Cárdenas.

Gabriela Pérez

Production Assistant


Victoria Abril Maza


Victoria Abril Maza González, graduated from the FCA at the UNAM with more than 10 years of experience in the audit area.  She has collaborated in large companies such as TV Azteca with more than 5 years of experience in the area of content and media production, Marriott Group, Seguros York RSG INTL Mexico. She is currently proud to collaborate with Sin Sentido Films and be part of the team of Alejandra Cárdenas and Felicitas Arce, returning to resume and contribute with her experience now in the cinematographic environment.